Country Agribusiness

The Challenge

COUNTRY AGRIBUSINESS, a Peruvian wholesale importer based in Los Angeles, sought to create a brand identity that would authentically represent Peru’s agricultural heritage while appealing to a modern market focused on organic and sustainable products.

Their vision was clear: to connect the heart of the Andes with the farmers’ markets of Los Angeles, honoring their roots while embracing innovation and international growth.

Focus Area

Logos →

Stationery →

Our Process

Our creative branding process began with a deep exploration of Peru’s cultural and agricultural symbolism. We drew inspiration from the sacred mountain of Machu Picchu, a universal emblem of strength, endurance, and harmony with nature.

The Result

The final brand embodies Ancient Peru and the essence of organic agriculture. Its green color palette, organic shapes, and cultural motifs convey a sense of trust, tradition, and freshness that resonates with clients who love sustainable food.

COUNTRY AGRIBUSINESS now serves as a bridge between Peruvian farmers and the US market, proudly sharing sustainable, high-quality agricultural products that carry the spirit of the Andes.

This case study demonstrates how thoughtful branding research and cultural storytelling can elevate a wholesale importer into a recognizable, meaningful international brand.